Top 5 Beauty Retail Apps on Android in Latin America: Q1 2023

In the first quarter of 2023, the top beauty retail apps on Android in Latin America showed varied performance trends in downloads, revenue, and active users. Below, we provide a detailed look at the weekly metrics for the top 5 apps: SEPHORA: Maquiagem e Perfumes, SEPHORA, Perfumerías DRUNI, Nykaa - Beauty Shopping App, and Nykaa Fashion – Shopping App.

SEPHORA: Maquiagem e Perfumes experienced fluctuations in weekly downloads, peaking at approximately 4.2K in early March. Weekly active users also saw a notable increase, reaching around 31.5K in the week of March 6.

SEPHORA had a more stable performance in downloads, with a peak of about 3.3K in mid-January. The app’s weekly active users fluctuated, peaking at around 10.1K in mid-January and showing a slight increase to approximately 9.8K in late March.

Perfumerías DRUNI maintained a consistent download rate, with weekly downloads ranging between 300 and 500. The app's active users showed a steady upward trend, reaching approximately 3.5K by the end of March.

Nykaa - Beauty Shopping App had sporadic download activity, peaking at about 2K downloads in the final week of March. Weekly active users saw a significant rise in the same week, increasing from about 112 to 1.6K.

Nykaa Fashion – Shopping App also experienced varied download trends, peaking at around 250 downloads in late February. However, data on active users for this app was not available for analysis.

These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.